Which of the following is NOT allowed under the CAN-SPAM Act?

Which of the following is NOT allowed under the CAN-SPAM Act?

• A. Including an opt-out method in commercial advertisements
• B. Providing a valid physical postal address
• C. Sending emails to recipients who previously opted in
• D. Failing to include an opt-out method in commercial advertisements

Answer: (D)

Under the CAN-SPAM Act, every commercial email must include a clear way for recipients to opt out and the sender must honor those opt-out requests. It also requires a valid physical postal address in the message. Sending emails to people who have previously opted in is permitted, as long as the sender still provides an opt-out option and follows the other rules. Therefore, the statement about not including an opt-out method describes a violation of the Act, making it not allowed. The other practices described—having an opt-out method, providing a postal address, and emailing recipients who opted in—are compliant when done properly.

Under the CAN-SPAM Act, every commercial email must include a clear way for recipients to opt out and the sender must honor those opt-out requests. It also requires a valid physical postal address in the message. Sending emails to people who have previously opted in is permitted, as long as the sender still provides an opt-out option and follows the other rules. Therefore, the statement about not including an opt-out method describes a violation of the Act, making it not allowed. The other practices described—having an opt-out method, providing a postal address, and emailing recipients who opted in—are compliant when done properly.